Website Audit & Discovery

When a website is underperforming, the problem is not always obvious.

It may look like an SEO issue, a messaging issue, a usability issue, or a redesign problem. Before you invest in changes, you need to understand where the real weaknesses are and what matters most.

A website audit & discovery uses five pillars as a lens to evaluate how well your website is supporting the business.

Let’s talk about a website audit

What a web audit looks at

The assessment reviews five key pillars that shape how well your website supports the business.

Audience

Are you speaking clearly to the right people?

Tasks

Can visitors quickly understand, evaluate and take the next step?

Channels

Are you showing up well in the places people are likely to find you?

Capacity

Is your digital presence focused and realistic to maintain?

Measurement

Are you set up to make better decisions over time?

When to consider a website audit

This service is a good fit when:

Your website gets visitors, but not enough qualified leads.
The right people are reaching the site, but not taking the next step.
You are not sure what is actually holding performance back.
You are considering a redesign and want to avoid an expensive wrong turn.
Your website feels outdated, unclear, or inconsistent.
Your team has different opinions about what needs to change.
You want clearer priorities before investing more in the site.

How a website audit benefits you

The assessment helps discover where your website is helping the business and where it is falling short.

It gives you a clearer view of:

Whether you are attracting and speaking clearly to the right audience.
Where visitors may be getting stuck or dropping off before taking the next step.
Whether search and other channels are bringing in the right kind of traffic.
Whether the site’s content and structure are manageable, consistent, and supporting the business well.
Whether you have enough visibility into performance to make confident decisions.

Is this more than I need?

Not necessarily.

If your website is fairly small or straightforward, the work can stay focused on what visitors may be struggling to understand, what is not helping the business as it should, and which fixes are likely to be worth the effort.

What you receive

The assessment typically includes:

Written findings with clear priorities.
Review of visible performance, SEO, and usability issues.
Competitor or market context where useful.
A 90-minute analytics review and discussion.
Recommended next steps and a 90-day action roadmap.

Typical timeline: 2-3 weeks

The assessment should continue to be useful after the project itself. It gives you a reference point for future decisions as priorities change, instead of leaving you with a one-time list of observations.

How the website audit & discovery process works

Initial consultation (30 min, free)

We start with a conversation about what feels off, what you are trying to improve, and whether this assessment is the right fit.

Proposal and quote

After the consultation, I put together a recommended scope, timeline, deliverables and investment, along with the high-level issues identified in the initial review.

I review the current site, gather evidence, assess performance across the five areas, and identify patterns, gaps and opportunities.

Recommendations & roadmap

You receive prioritized findings and practical next steps, with direction on what kind of work is most likely to improve the site.

Review & next steps

We walk through the findings together, answer questions, and discuss whether the next step is targeted improvements, deeper strategic work or a broader redesign.

Throughout the project, you can expect regular check-ins and deliverables that are practical, usable and easy to share with your team.

Start the conversation

If you are not sure what your website needs next, an assessment gives you a better idea of what kind of work is most likely to move the business forward.