Website Audit & Discovery
Do you need website audit services to understand what to fix?
I provide website audits to establish a clear, evidence-based understanding of how your digital presence is performing and where attention is needed. This work provides a foundation and serves as a practical website assessment before any redesign or major change. It helps you understand the scope of what needs to be done.
When is a website audit & discovery useful?
- You’re considering a site redesign but don’t know where to begin
- Different teams ask for changes without a clear direction
- Key indicator metrics have unexpectedly shifted
- Leadership needs a plan before approving budgets or timelines
Website audits & discovery typically includes:
- Written report identifying SEO or performance issues
- Competitor comparison analysis
- 90-minute analytics review session
- 90-day action roadmap with clear priorities
Timeline: 2–3 weeks
How a website audit & discovery create ongoing value
The findings help teams make consistent decisions. They provide a reference point for teams to revisit as priorities change.
Information Architecture & UX Strategy
Is your website’s information architecture still effective as content grows?
Information Architecture & User Experience (UX) Strategy shows how well content is organized and presented. They help ensure the site remains usable as it expands. This includes creating a website taxonomy and content structures for consistent publishing.
When should you rethink your website’s information architecture?
- Menus are cluttered or inconsistent
- Links are duplicated
- New content doesn’t fit the existing structure
- Users rely on site search instead of the menu
Typically includes:
- Proposed site and menu structure based on user journeys
- Guidelines for section and page naming
- User analysis using heatmaps, card sorting or tree testing
Timeline: 2–4 weeks
How an information architecture & UX strategy provides ongoing value.
The structure is built to handle change without needing constant rework or restructuring. It enhances the user experience by boosting key metrics such as engagement and conversion rates.
Content Strategy & Governance
Do you know which content matters and whether it’s current?
Content Strategy & Governance focuses on understanding the purpose of your website’s content. Who is it for? What role does it play in supporting business and marketing goals? It also sets up practical editorial steps. This way, content can be maintained, updated, and trusted over time.
This work treats content holistically, rather than as a series of one-off pages. Content Strategy & Governance balance intent, usefulness, and long-term manageability.
When should you think about content strategy and governance?
- Declining traffic or engagement on key pages
- Multiple pages compete for the same topics or keywords
- Most traffic is concentrated only on a small portion of the site
Typically includes:
- Content inventory and performance review backed by your analytics
- Guidelines to prioritize content based on business value
- Content models to standardize page structure
- Framework covering ownership, review cycles and editorial guidelines
Timeline: 3–4 weeks
How content strategy and governance create ongoing value.
Ongoing value begins with a clear, measurable content strategy. A solid editorial process keeps the site accurate, relevant and healthy. As content updates and new pages are added, this strategy reduces long-term risks.
SEO Strategy & Analytics
Does your SEO strategy and analytics provide real business value?
I connect what you offer with what your customers are searching for. A worthwhile SEO strategy should lead to real inquiries or sales, not just website visits or page views. The process starts by identifying valuable search intents and focusing SEO and content efforts on those areas.
Analytics measures the improvements to search visibility that lead to improved business value over time.
When are SEO strategy & analytics typically considered?
- Website traffic is not leading to inquiries or sales
- You appear in unrelated or unexpected search results
- SEO reports aren’t showing clear value
- You’re unsure which pages or products SEO should prioritize
Typically includes:
- SEO strategy that works with your business goals
- Keywords and topics that bring qualified leads
- Search visibility review, including zero-click and AI-generated results
- An assessment of how your content builds trust and shows your expertise
- Defined SEO KPIs tied to business returns
Timeline: 3–4 weeks
How SEO strategy & analytics create ongoing value.
Ongoing value is created by aligning business offerings with search intent. Your content supports this by demonstrating your expertise and builds client trust. Analytics shows whether that expertise and trust takes people from search to conversion.
Website Design & Redesign
Do you need a website that builds trust and supports your business goals?
I help you understand how your online presence can build trust and support your business goals. This often means building a website that clearly explains the business. It shows expertise and gives people confidence to take the next step. A website lets businesses share their info freely. They aren’t tied to third-party platforms.
My design work focuses on building trust. I use a clear structure, thoughtful presentation, and consistency. This way, the website reflects the business’s credibility and helps it grow.
When is a website design or redesign the right choice?
- You don’t have an online presence with a clear purpose
- You’ve grown beyond a social media presence
- Current digital presence doesn’t reflect how the business operates
- Content is hard to find, update or trust
Typically includes:
- Evaluation of your website’s role in broader digital presence
- Brand look and feel review to guide visual direction
- Visual design concepts for core pages
- Recommended platform that’s easy to maintain long-term
Timeline: Varies based on scope and complexity
How website design or redesign creates ongoing value.
Ongoing value comes from a design process that emphasizes purpose before building. A clear definition of the site’s role, brand fit, structure and platform helps create a strong foundation. This makes it easier to maintain and adapt as the business grows.
How I Typically Work
I help businesses make clear, confident decisions about their digital presence before investing significant time or money. Rather than jumping straight to design or development, we start by building a solid foundation through strategic planning.
Initial consultation (30 min, free)
Understand your situation and whether we’re a good fit
Proposal & timeline
Clear scope, deliverables, and investment required
Discovery & analysis
Gather data, review current state, identify opportunities
Strategy development
Create prioritized recommendations with an actionable roadmap
Review & handoff
Present findings, answer questions, provide ongoing support options
Throughout the project, you’ll have regular check-ins, and all deliverables will be provided in formats you can use and share with your team.
Ready to improve your digital presence?
Book a 30-minute consultation to discuss your situation. We’ll talk through what’s working, what isn’t, and which approach makes sense for where you are now.
Most clients start with a Digital Audit & Discovery. We’ll find the best starting point together.
Get in touch to discuss your situationTypical projects range from 2 to 8 weeks, depending on scope and complexity.
