Digital Strategy & Planning
Pharos helps organizations align their digital presence with clear goals, audiences, and priorities. I work with your team to define a practical path forward.
- Digital strategy and roadmap development
- Partner and audience alignment
- Scope definition for website refresh projects
- Prioritized recommendations and next steps
Website & Information Architecture
A clear structure makes it easier for visitors to find what they need and for teams to manage content over time.
- Navigation and site structure planning
- Content inventory and content modeling
- Page templates and structure recommendations
- Support for RFPs and vendor hand-off
Search Visibility & Discoverability
Pharos helps organizations understand how their content performs and where search visibility can be improved.
- Baseline SEO and visibility reviews
- Technical and on-page recommendations
- Content organization guidance
- Monitoring and reporting support
Analytics & Measurement Foundations
Reliable measurement helps teams see what is working and where to adjust.
- Google Analytics review and configuration
- KPI and reporting framework design
- Dashboard setup
- Governance and maintenance guidance
