Start with a review of your information architecture and user experience. When traffic is not converting, the structure is often why. A focused review uncovers exactly where your site is getting in the way and what to do about it.
Is this you?
You’re getting visitors, but not enough of them are taking the next step. That often points to a structure problem, not just a traffic problem.
It usually shows up as:
- important pages that are hard to find
- a menu that feels cluttered or inconsistent
- new content that no longer fits the site clearly
- visitors relying heavily on site search
- marketing campaigns driving traffic that is not converting
If any of these sound familiar, your site may be making people work harder than it should, and that friction is costing you conversions you already paid to get.
The benefits of an Information Architecture & User Experience Review
People come to your website to get something done
Information Architecture
Information Architecture (IA) is how your site is organized. It shapes how the structure, navigation, and labels help people find what they need.
When IA is working, visitors can find what they need without having to think hard about where to look.
User Experience
User Experience (UX) is how easy the site is to use once someone arrives.
It affects whether the next step feels obvious or whether something causes hesitation.
Together, they are what stands between a visitor who converts and one who leaves.
What the IA & UX review delivers
I start by looking at how your site is currently structured and where it may be slowing people down. From there, I identify what is getting in the way and map out a clearer path forward.
When needed, I use methods like card sorting, heatmaps, and tree testing. These help reveal how visitors expect information to be grouped and whether they can actually find what they need.
You leave with:
- a site structure built around what visitors need to do
- a navigation system that is easier to move through
- labelling that matches how your customers actually think
- a consistent framework your site can grow into
- a prioritised action plan you can hand to any developer
Typical timeline: 2 to 4 weeks.
This is practical work with a clear outcome. You leave with a plan your team can follow and build on.
What happens when you bring me on board
Initial consultation (30 min, free)
We start with a conversation about what feels off, what you’re trying to improve, and whether this review is the right fit.
Proposal & timeline
After the consultation, I put together a recommended scope, timeline, deliverables, and investment based on the issues surfaced in the initial review.
IA & UX review
I look closely at where the site is making things harder than they should be. Then I identify what is getting in the way and recommend clear next steps.
Recommendations and next steps
You receive clear findings and practical recommendations to improve structure, support usability, and guide the next phase of work. That may include targeted improvements, restructuring, or stronger preparation for redesign.
Throughout the review, I keep you informed at every stage so there are no surprises.
Why a clearer structure matters
When visitors can’t find what they need, the value of your traffic drops fast.
A clearer structure is the foundation everything else builds on. It helps more people move forward with confidence and makes future updates and marketing more likely to deliver results.
Start the conversation
If your site is getting traffic but not converting it, this review can help uncover why and show you what to fix next.
Start the conversation