Purposeful websites start with a strong foundation before any decisions about design.
When the work is grounded in the five pillars of audience, tasks, channels, capacity and measurement, the website operates as an asset to the business. It supports sales, builds credibility and brings in qualified inquiries.
These packages give you a practical way to build the foundation you need.
Compare website strategy packages
| Option | Best for | Starting point |
|---|---|---|
| Website Audit & Discovery | Understanding what needs attention first | Starts at $1,500 |
| Core Page Improvement | Improving key pages on the current site | Starts at $5,500 |
| Website Refresh & Content Strategy | Planning strategy and content before a refresh or redesign | Starts at $8,500 |
| Ongoing Website Strategy Support | Getting steady guidance, review, and improvement over time | From $750/month |
Larger projects are scoped after an initial consultation, so the work, deliverables and investment are clear before anything begins.
Website Audit & Discovery
Starts at $1,500
Start every project with a clear diagnosis.
When the website is underperforming and the cause isn’t clear, an audit identifies what’s actually holding the business back and what to prioritize. It applies the five-pillar foundation to your site and produces findings you can act on.
Best when
You’re considering a redesign, performance feels off or different people in the business have different opinions about what needs to change.
What you’ll receive:
- Written findings with clear priorities
- Competitor comparison analysis
- 90-minute analytics review session
- Recommended next steps and a 90-day action roadmap
Timeline: 2–3 weeks
Core page improvements
Starts at $5,500
Make the pages that matter most do their job
Most websites don’t need a rebuild. They need key pages to explain the business more clearly and guide visitors toward the next step. This may include the home page, service pages, about page, or other pages that influence sales or leads.
This package combines all services to identify the pages that matter most and bring them up to standard.
Best when
Your site doesn’t need a rebuild, but key pages are vague, outdated, thin or inconsistent. This is often a good fit when referrals are visiting the site and the content isn’t helping them understand your value, your services, or what to do next.
What you receive
- Audit findings focused on page-level priorities
- Revised structure and content order for the selected pages
- Rewritten copy with a clearer inquiry path
- SEO-informed page titles and metadata
- Handoff notes for your designer or developer
Refresh & Content Strategy
Starts at $8,500
Get the strategy and content right before the redesign begins
A website refresh can get expensive quickly when its underlying purpose isn’t clear. This package defines what the site needs to do for the business and it’s message. The design and build work starts from a solid foundation.
This package utilizes all services to produce a refresh plan ready to act on.
Best when
Your current site no longer reflects the business, the structure is unclear or a you’re considering a redesign but not sure where to start.
What you receive
- Website direction brief
- Recommended sitemap
- Messaging framework
- Page-by-page content plan
- Copy for the priority pages
- Implementation by Pharos Internet, or handoff notes for your designer or developer
Ongoing Strategy Support
Starts at $750 / month
Keep the website moving forward after the audit is done.
Once the audit identifies what your site needs, the work doesn’t end. Services, audiences, search behaviour and measurement needs shift over time. Ongoing support keeps the website aligned with the changing business.
This package draws on all services as the site needs them, with light implementation included where scope allows.
Best when
You’ve completed a Website Audit & Discovery, a Core Page Improvement, or a Website Refresh, and want to keep the momentum going. This is a good fit when you want regular attention to the site and want to spread the cost across months.
What this can cover
- Monthly strategy call to plan the work
- Analytics and performance review
- Page improvement recommendations
- Search visibility review
- Light copy or structure updates
How the audit fits into larger work
Website Audit & Discovery can stand on its own. It gives you findings and recommendations you can act on independently, whether you continue with me or use the assessment to guide internal work, a designer, a developer, or another marketing partner. .
For larger packages, the audit is included and becomes the first phase of the work. That keeps page improvements, refresh planning, and ongoing support grounded in what your site actually needs, rather than relying on assumptions or jumping straight into execution.
Common questions
What’s included in a website strategy package?
Each package includes a specific set of deliverables built around the situation it addresses. The package sections above list what’s included in each. The first conversation is used to confirm which package fits and to scope the work accordingly.
How much does a website audit cost?
A Website Audit & Discovery starts at $1,500. Larger audits are scoped after an initial consultation, so you know what the work includes, what will be delivered, and what the investment will be before the audit begins.
What’s the difference between a website refresh and a redesign?
A redesign usually focuses on changing the visual design and technical implementation of the site. A website refresh may involve strategy, structure, messaging, content and page improvements before any design or development decisions are made. For many small businesses, the most important work happens before the site is redesigned.
Do I need a website audit before choosing a larger package?
Yes. Website Audit & Discovery is included as the first phase of the Core Page Improvement Package and the Website Refresh Strategy & Content Package. Ongoing Website Strategy Support requires that an audit (or one of the larger packages) has been completed first. The audit clarifies what the site actually needs before time and budget are committed.
Is ongoing website support the same as website maintenance?
Not exactly. Website maintenance usually refers to technical upkeep such as updates, backups, hosting, security, and fixes. Ongoing Website Strategy Support focuses on guidance, review, content priorities, analytics, search visibility, usability, and practical improvement decisions. Some technical support can be included depending on the engagement and what the site needs.
Not sure which option fits?
This is normal.
You do not need to diagnose the website perfectly before getting in touch. The first conversation is designed to understand what your concerns are and where I can add value. From there we can figure out whether an audit, focused package, or refresh plan is the right starting point.
